Customers want to know: How can Select Air offer a luxury airbed at nearly 40% less than other national brands, without sacrificing quality? A combination of superior manufacturing, more efficient marketing, and quality customer service enable Select Air to reduce overall costs, which is a reduction that ultimately gets passed on to customers. Perhaps most important is marketing; other national brands like Sleep Number Bed invest big advertising budgets in traditional media, which significantly inflates the cost of each sale. In the end, customers end up paying more. Select Air understands that big advertising budgets and traditional media are ineffective and costly– costly to both the company, and to valued customers. Instead, Select Air establishes direct-to-customer relationships via Internet marketing and social media engagement. In doing so, the brand is able to connect with customers at a lower cost, making it easy to pass the savings along.